1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.
1.2 The controller in charge of data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is HF Concepts Sales Unternehmergesellschaft (haftungsbeschränkt), Groß-Berliner Damm 104, 12487 Berlin, Deutschland, Tel.: +49 (0) 30 47386025, E-Mail: info@hf-concepts.de. The controller of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.
1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller), this website uses an SSL or SSL-encrypted connection. TLS encryption. You can recognize an encrypted connection by the character string “https://” and the lock symbol in your browser line.
If you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to our server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:
The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of unlawful use.
IONOS
On our website we use a so-called Content Delivery Network (“CDN”) of &1 IONOS Internet SE, Elgendorfer Str. 57, 56410 Montabaur (“IONOS”). A content delivery network is an online service that is used in particular to deliver large media files (such as graphics, page content or scripts) through a network of regionally distributed servers connected via the Internet. The use of the IONOS content delivery network helps us to optimize the loading speed of our website.
The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the secure and efficient provision and improvement of the stability and functionality of our website.
We have concluded an order processing contract with IONOS, which obliges IONOS to protect the data of our website visitors and not to pass it on to third parties. Further information can be found in the IONOS privacy policy at: https://www.ionos.de
In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted again at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data and IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.
If personal data is also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract or pursuant to Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.
We may work with advertising partners who help us to make our website more interesting for you. For this purpose, cookies from partner companies are also stored on your hard disk when you visit our website (third-party cookies). If we work together with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in each case in the following paragraphs.
Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:
Microsoft Edge: https://support.microsoft.com
Firefox: https://support.mozilla.org
Chrome: http://support.google.com
Safari: https://support.apple.com
Opera: http://help.opera.com
Please note that if you do not accept cookies, the functionality of our website may be restricted.
5. 1 Personal data is collected when you contact us (e.g. via contact form or email). Which data is collected when a contact form is used can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after final processing of your request. This is the case when it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.
5.2 – Pipedrive
We use the e-mail ticket system “Pipedrive” from
Pipedrive OÜ, Mustamäe tee 3a, Tallinn, 10615, Estonia (“Pipedrive”) to process customer inquiries. If users of our website submit contact requests by email, these are stored and organized in the ticket system to enable chronological processing and improve the service experience. Users can always view the current status of the processing of their request via the individually assigned ticket number.
Personal data is collected, transmitted to Pipedrive, stored there and read out exclusively for the organization of the requests and their processing, but in any case surname, first name and e-mail address, as provided in the request.
The legal basis for the processing of this data is our legitimate interest in the efficient design of our customer service, in answering your request as quickly as possible and in optimizing our service offer in accordance with Art. 6 para. 1 lit. a GDPR. 1 lit. f GDPR
We have concluded an order processing contract with Pipedrive, in which we oblige Pipedrive to protect the data of our customers and not to pass it on to third parties.
Your data will be deleted after final processing of your request. This is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.
Further information on Pipedrive’s data protection can be found at https://www.pipedrive.com
6.1 Registration for our e-mail newsletter
If you subscribe to our e-mail newsletter, we will send you regular information about our offers. The only mandatory information for sending the newsletter is your e-mail address. The provision of further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an e-mail newsletter if you have expressly confirmed to us that you consent to receiving the newsletter. We will then send you a confirmation e-mail asking you to confirm that you wish to receive the newsletter in future by clicking on a corresponding link.
By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When you register for the newsletter, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data collected by us when you register for the newsletter will be used exclusively for the purpose of advertising by means of the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the controller named at the beginning. Once you have unsubscribed, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.
6.2 Sending the e-mail newsletter to existing customers
If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services to those already purchased from our range by e-mail. In accordance with Section 7 (3) UWG, we do not need to obtain separate consent from you for this. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 para. 1 lit. f GDPR. If you have initially objected to the use of your e-mail address for this purpose, we will not send you any e-mails.
You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by sending a message to the controller named at the beginning. You will only incur transmission costs for this in accordance with the basic rates. Upon receipt of your objection, the use of your e-mail address for advertising purposes will be discontinued immediately.
6.3 WhatsApp newsletter
If you subscribe to our WhatsApp newsletter, we will regularly send you information about our offers via WhatsApp. The only mandatory information for sending the newsletter is your mobile phone number.
To receive the newsletter, please add the mobile phone number we have provided to the address contacts of your mobile device and send us the message “Start” via WhatsApp. By sending this WhatsApp message, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR for the purpose of sending newsletters. We will then add you to our newsletter mailing list.
The data collected by us when you register for the newsletter will be processed exclusively for the purposes of advertising by means of the newsletter. You can unsubscribe from the newsletter at any time by sending us the message “Stop” via WhatsApp. Once you have unsubscribed, your mobile phone number will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.
Please note that WhatsApp receives access to the address book of the mobile device we use to send the newsletter and automatically transmits telephone numbers stored in the address book to a Facebook server in the USA.
To send our WhatsApp newsletter, we therefore use a mobile device in whose address book only the WhatsApp contact details of our newsletter recipients are stored. This ensures that every person whose WhatsApp contact data is stored in our address book consents to the transmission of their WhatsApp telephone number from the address books of their chat contacts in accordance with Art. 6 para. 1 lit. f GDPR when using the app on their device for the first time by accepting the WhatsApp terms of use. 1 lit. a GDPR has consented. In this respect, the transmission of data of users who do not use WhatsApp and/or have not contacted us via WhatsApp is excluded.
For the purpose and scope of data collection and the further processing and use of data by WhatsApp, as well as your rights in this regard and setting options to protect your privacy, please refer to WhatsApp’s privacy policy: https://www.whatsapp.com
As part of the above-mentioned processing, data may be transferred to Meta Platforms Inc. servers in the USA.
For data transfers to the USA, the provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
Google Analytics 4
This website uses Google Analytics 4, a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), to analyze the use of websites.
When using Google Analytics 4, so-called “cookies” are used by default. Cookies are text files that are stored on your end device and enable your use of a website to be analyzed. The information collected by cookies about your use of the website (including the IP address transmitted by your device, shortened by the last digits, see below) is usually transmitted to a Google server, where it is stored and processed. This may also result in information being transmitted to the servers of Google LLC based in the USA and further processing of the information there.
When using Google Analytics 4, the IP address transmitted by your end device when you use the website is always collected and processed automatically and only in anonymized form by default, so that the information collected cannot be directly linked to a person. This automatic anonymization takes place by shortening the IP address transmitted by your terminal device by Google within member states of the European Union (EU) or other signatory states to the Agreement on the European Economic Area (EEA) by the last digits.
Google uses this and other information on our behalf to evaluate your use of the website, to compile reports on your website activity and usage behaviour and to provide us with other services relating to your website activity and internet usage. The abbreviated IP address transmitted by your device as part of Google Analytics 4 will not be merged with other Google data. The data collected as part of the use of Google Analytics 4 is stored for 2 months and then deleted.
Google Analytics 4 also enables the creation of statistics with statements about the age, gender and interests of website users based on an evaluation of interest-based advertising and with the use of third-party information via a special function, the so-called “demographic characteristics”. This makes it possible to determine and differentiate between user groups of the website for the purpose of target group-optimized marketing measures. However, data collected via the “demographic characteristics” cannot be assigned to a specific person and therefore not to you personally. This data collected via the “demographic characteristics” function is stored for two months and then deleted.
All the processing described above, in particular the setting of Google Analytics cookies for the storage and reading of information on the end device you use to use the website, only takes place if you have given us your consent to do so in accordance with Art. 6 para. 1 lit. f GDPR. 1 lit. a GDPR have given your express consent. Without your consent, Google Analytics 4 will not be used during your use of the website. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service via the “Cookie Consent Tool” provided on the website.
In connection with this website, the “UserIDs” function is also used as an extension of Google Analytics 4. By assigning individual UserIDs, we can have Google create cross-device reports (so-called “cross-device tracking”). This means that if you give your consent to the use of Google Analytics 4 in accordance with Art. 6 para. 1 lit. a GDPR can also be analyzed across devices if you have set up a personal account by registering on this website and are logged in to your personal account on different devices with your relevant login data. The data collected in this way shows, among other things, on which device you clicked on an ad for the first time and on which device the relevant conversion took place.
In connection with this website, the Google Signals service is also used as an extension of Google Analytics 4. With Google Signals, we can have Google create cross-device reports (so-called “cross-device tracking”). If you have activated “personalized ads” in your Google account settings and linked your internet-enabled devices to your Google account, Google may track your usage behavior when you give your consent to the use of Google Analytics 4 in accordance with Art. 6 para. 1 lit. f GDPR. 1 lit. a GDPR across devices and create database models based on this. This takes into account the logins and device types of all website users who were logged into a Google account and made a conversion. The data shows, among other things, on which end device you clicked on an ad for the first time and on which end device the relevant conversion took place. We do not receive any personal data from Google, but only statistics compiled on the basis of Google Signals. You have the option of deactivating the “personalized ads” function in the settings of your Google account and thus deactivating the cross-device analysis in connection with Google Signals. Please follow the instructions on this page: https://support.google.com
Further information on Google Signals can be found under the following link: https://support.google.com
We have concluded a so-called order processing contract with Google for our use of Google Analytics 4, which obliges Google to protect the data of our website users and not to pass it on to third parties.
To ensure compliance with the European level of data protection, including in the event of any transfer of data from the EU or the EEA to the USA and possible further processing there, Google relies on the so-called standard contractual clauses of the European Commission, which we have contractually agreed with Google.
Further legal information on Google Analytics 4, including a copy of the aforementioned standard contractual clauses, can be found at the following link: https://policies.google.com
Details on the processing triggered by Google Analytics 4 and how Google handles data from websites can be found here: https://policies.google.com
8.1 Provenexpert widget
We use the Provenexpert seal on our website, a widget from Expert Systems AG, Quedlinburger Straße 1, 10589 Berlin (“Provenexpert”). When you visit our website, Provenexpert servers load dynamic content (current rating of the store, certificate, etc.) into the widget. Information about the website you previously visited, the date and time of access, the amount of data transferred, the type of browser used, the operating system you are using and the requesting provider (referrer data) may be transmitted to the Provenexpert servers. If this also includes personal data, the processing is based on our overriding legitimate interest in optimizing our offer in accordance with Art. 6 para. 1 f GDPR.
Further information on data protection at Provenexpert can be found at: https://www.provenexpert.com
8.2 – Adobe Fonts (Typekit)
This site uses so-called web fonts provided by Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA (“Adobe”) for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.
For this purpose, the browser you are using must connect to the Adobe servers. This may also result in the transmission of personal data to Adobe’s servers in the USA. In this way, Adobe becomes aware that our website has been accessed via your IP address.
The processing of personal data in the course of establishing a connection with the provider of the fonts is only carried out if you have given us your consent in accordance with Art. 6 para. 1 lit. f GDPR. 1 lit. a GDPR have given your express consent to this. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website. If your browser does not support web fonts, a standard font will be used by your computer.
Further information on Adobe Fonts can be found at https://fonts.adobe.com
– FontAwesome
This site uses so-called web fonts from “FontAwesome”, a service of Fonticons, Inc, 710 Blackhorn Dr, Carl Junction, 64834, MO, USA (“FontAwesome”) for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.
For this purpose, the browser you are using must connect to the FontAwesome servers. This may also result in the transmission of personal data to FontAwesome’s servers in the USA. In this way, FontAwesome becomes aware that our website has been accessed via your IP address. The processing of personal data in the course of establishing a connection with the provider of the fonts is only carried out if you have given us your consent in accordance with Art. 6 para. 1 lit. a GDPR have given your express consent to this. You can revoke your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.if your browser does not support web fonts, a standard font will be used by your computer.
Further information on FontAwesome can be found at: https://fontawesome.com
8.3 hCaptcha
On this website we use the “hCaptcha” service of Intuition Machines, Inc, 350 Alabama St, San Francisco, CA 94110, USA.
The service checks whether an input is made by a natural person or abusively by machine and automated processing, and blocks spam, DDoS attacks and similar automated malicious access. HCaptcha ensures that an action is carried out by a human and not by an automated bot by setting cookies, among other things, using the following data IP address of the end device used, identification data of the browser and operating system type used, date and duration of the visit and user behavior, e.g. mouse movements or other queries. The procedure serves exclusively to defend against spam, DDoS attacks and similar automated malicious access.
All the processing described above, in particular the reading of information on the terminal device used, will only be carried out if you have given us your consent in accordance with Art. 6 para. 1 lit. a GDPR. 1 lit. a GDPR have given your express consent to this. Without this consent, hCaprcha will not be used during your visit to our website.
Through hCaptcha, your data may also be transferred to the USA. We have concluded an order processing contract with Intuition Machines, Inc., which obliges the company to protect the data of our website visitors and not to pass it on to third parties.
For the transfer of data from the EU to the USA, Intuition Machines, Inc. relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.
You can find more information on the use of your data by hCaptcha here: https://www.hcaptcha.com
Cookie Consent Tool
This website uses a so-called “cookie consent tool” to obtain effective user consent for cookies and cookie-based applications that require consent. The “cookie consent tool” is displayed to users when they access the website in the form of an interactive user interface, on which consent for certain cookies and/or cookie-based applications can be given by ticking a box. By using the tool, all cookies/services requiring consent are only loaded if the respective user gives their consent by ticking the appropriate box. This ensures that such cookies are only set on the user’s end device if consent has been granted.
The tool sets technically necessary cookies to save your cookie preferences. Personal user data is not processed in this context.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR. 1 lit. f GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.
Another legal basis for the processing is also Art. 6 para. 1 lit. c GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
Further information on the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.
10.1 The applicable data protection law grants you the following data subject rights (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective exercise requirements:
10.2 RIGHT OF OBJECTION
IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST IN THE CONTEXT OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH EFFECT FOR THE FUTURE ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE YOUR OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if relevant – additionally by the respective statutory retention period (e.g. retention periods under commercial and tax law).
When processing personal data on the basis of express consent pursuant to Art. 6 para. 1 lit. a GDPR, this data is stored until the data subject withdraws their consent.
If there are statutory retention periods for data that are required in the context of legal or quasi-legal obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after expiry of the retention periods, provided that it is no longer required for contract fulfillment or contract initiation and/or we no longer have a legitimate interest in further storage.
When processing personal data on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until the data subject exercises their right to object in accordance with Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves the establishment, exercise or defense of legal claims.
When processing personal data for the purpose of direct marketing on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until the data subject exercises their right to object in accordance with Art. 21 (2) GDPR.
Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data is deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.
